Build Email Header & Footer

Headers and footers in Salesforce Marketing Cloud

On this page:


Overview

In a Salesforce Marketing Cloud email message, the header is the View online link at the top, and the AMPscript "physical address" SafeIT footer is content that appears at the bottom of your email message or template.

Headers

  • The suggested IU-branded templates in the shared IU Branded Templates folder have the header and footers already included. Under "Delivery Profile", your choice should be set to match (header=none).
  • Do not use Library Content; that content will disappear with Classic in 2020.
  • Do not use Account default.

Footers

  • The suggested IU-branded templates in the shared IU Branded Templates folder have the header and footers already included. Under "Delivery Profiles", your choice should be set to match (footer=none).
  • Do not use Library Content; that content will disappear with Classic in 2020.
  • Do not use Account default.

What to include in the footer

  • The name and physical address of the sender
  • SafeIT disclaimer
  • AMPscript link to the Profile Center (this AMPscript is required)
  • For newsletters, events, and other reoccurring emails, use One-click Unsubscribe. To honor opt-outs, you must use a commercial send classification. See the Unsub-IU Standard Footer in the Library Contents folder nested in the shared IU assets folder.
  • Recommended: A statement about who is receiving the email message and why