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  • Getting Started
    • Access and Log In
    • Navigating Marketing Cloud
    • When to Use Marketing Cloud
    • Setup
      • Requesting a New Business Unit
      • Email Framework Brand Configuration
      • Email Framework Send Classification
      • Digital Signature
    • Marketing and Communications Policies
      • Footer Requirements
  • Managing Data
    • Target Your Audience
    • Data Approvals
    • Lists Versus Data Extensions
    • Data Extensions Basics
    • Add Data
      • Standard Upload
      • Custom Upload
      • Manage an Existing Data Extension
      • Recover from Convergence Cloud Errors
      • Convergence Cloud Tips & Tricks
      • Convergence Cloud Scrape Feature
      • Website Subscribe Form
    • Replace Lists with Data Extensions
    • Use Data
      • Filter Data Extensions
    • Publication Lists
    • Manage Unsubscribes
  • Creating Emails
    • Email Framework
    • Content Builder Basics
    • Best Practices
      • Writing for Email
      • Content Strategy & Brand Strategy
      • Subject Lines & Preheaders
      • Calls-to-Action, Buttons & Links
      • Design
      • Accessibility
      • Mobile
      • Graphics & Images
    • Create an Email
    • Editing Emails
      • Placing Content Blocks
      • Editing text, links and buttons
      • Adding images
      • Editing Content Blocks
    • Content Blocks
      • Alerts
      • Callouts and Pullquotes
        • Callouts
        • Pullquotes
      • Events
        • Event Details
        • Event List with Headline
        • Event - List Item
      • Hero Images and Headlines
        • Image - Dual
        • Hero Headlines + Copy
        • Hero Headlines
        • Hero Images
      • Short Bio
      • Signatures
      • Statistics
      • Story Snippets
        • Story Snippet - Hero
        • Story Snippet - Two Column
        • Story Snippet - One Column with Photo
        • Story Snippet - No Photo
      • Text and Buttons
        • Buttons
        • Text
        • Table
    • Layouts and Templates
      • Example Layouts
      • Updating templates
    • Personalize Content
      • Personalization strings
      • Dynamic Content
  • Sending Emails
    • Pre-Send Checklist
    • Send a Test Email
    • Send an Email
    • Correct a Mistake
    • A/B Testing
      • Create an A/B Test
    • Email Tracking and Metrics
      • Bounce Mail
      • Intelligence Reports
      • Request Deliverability Help
  • Training
  • Support and Community
    • Office Hours
    • News & Announcements
    • Community of Practice on Slack
    • Snackforce
    • Request Data
    • Request an Email Send
  • About
    • Marketing Cloud 2.0
    • Access Levels

Salesforce Marketing Cloud User Guide

  • Home
  • Getting Started
    • Access and Log In
    • Navigating Marketing Cloud
    • When to Use Marketing Cloud
    • Setup
    • Marketing and Communications Policies
  • Managing Data
    • Target Your Audience
    • Data Approvals
    • Lists Versus Data Extensions
    • Data Extensions Basics
    • Add Data
    • Replace Lists with Data Extensions
    • Use Data
    • Publication Lists
    • Manage Unsubscribes
  • Creating Emails
    • Email Framework
    • Content Builder Basics
    • Best Practices
    • Create an Email
    • Editing Emails
    • Content Blocks
    • Layouts and Templates
    • Personalize Content
  • Sending Emails
    • Pre-Send Checklist
    • Send a Test Email
    • Send an Email
    • Correct a Mistake
    • A/B Testing
    • Email Tracking and Metrics
  • Training
  • Support and Community
    • Office Hours
    • News & Announcements
    • Community of Practice on Slack
    • Snackforce
    • Request Data
    • Request an Email Send
  • Search
  • About

Welcome to Salesforce Marketing Cloud at Indiana University! Whether you want to boost your skills or are just interested in learning more, you’ve come to the right place.

Get started with Marketing Cloud

What is Marketing Cloud?

Marketing Cloud is IU’s enterprise email marketing tool, available at no cost to IU units. If you need to send well-designed emails to your constituents, Marketing Cloud is probably for you.

How does Marketing Cloud training work?

All new users of Marketing Cloud at Indiana University are required to complete training. You can begin training any time. When you request access to Marketing Cloud, we'll confirm you've completed training before you're granted access.

Ready to get started? Check out some of our most popular resources. 

  • Getting access to Marketing Cloud
  • Getting started using Marketing Cloud
  • Setup before you start building emails
  • Best practices for building emails
  • Using data to deliver relevant emails to constituents
  • Building emails
  • Sending emails

News and announcements

Update the Academic Term code for your Spring 2023 student audience

Thursday, December 15, 2022

Follow our tips to target the correct student audiences for Spring 2023.

Do’s and Don’ts of Holiday Emails

Wednesday, November 30, 2022

Follow our do’s and don’ts of holiday emails so you can keep the season — and our inboxes — warm and bright.  

Email Framework Updates

Monday, September 26, 2022

The Email Framework template and many of the available content blocks have been updated.

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