There’s a good chance that the primary reason you use Marketing Cloud is to build emails—it’s the most common use across the university! This section will help you understand how to effectively build emails using IU’s email framework.
Some benefits to using Marketing Cloud for building emails
- Flexible and easy-to-use email framework that helps you optimize constituent experiences with modular content blocks and layouts.
- Drag and drop visual editor—no HTML or CSS coding required to make your emails look great!
- Mechanisms for meaningful personalization at scale. For example, each of your recipients can receive personalized, relevant emails based upon information we have about them—without you having to manually create each version.
Get started building great emails!
Before digging in, we recommend you check out email best practices.