Sending Emails in Salesforce Marketing Cloud
Once you’ve built your email, it’s time to get it to your constituents! This section will help you understand how to effectively test and send your emails so they look great in your recipients’ inboxes.
Some benefits to using Marketing Cloud for sending emails
- The ability to personalize your emails to each person receiving it.
- The email framework, which is a modular way to build emails, similar to IU’s web framework.
- Automatic unsubscribe functionality so you spend less time manually managing subscribers
- Robust analytics to measure successes and areas for improvement.
Get started building great emails!
Before digging in, we recommend you check out how to create an email.